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Welcome to L’Art des Boucles 🇨🇭

Here, we celebrate curly hair with natural, effective and sensory care 🌿 Based in Switzerland, our boutique helps curls find softness, definition and clean beauty. Whether you're rediscovering your curls or already an expert in curly hair care, you're in the right place!

🌸 Discover all our products

🇨🇭 Swiss company – Shipping from Switzerland

Serge d'Estel – Natural & Professional Hair Care

Passionate about hairdressing, Serge d'Estel opened his first salon in Paris in 1986. With his experience, he then became interested in natural hair cosmetics in 2010, with a clear ambition: to protect the environment and offer his clients care that respects health and the planet. 🌿

In 2019, he created his formulation workshop in Paris and launched a first range of natural treatments dedicated to curly, wavy and frizzy hair.

Convinced of the benefits of essential oils and plants, Serge d'Estel designs each product with carefully selected organic ingredients to nourish, strengthen, and enhance textured hair. All of his treatments are handcrafted in his Parisian workshop. 🇫🇷

Use coupon code WELCOME10 for 10% off your first order.

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