Noireônaturel, a French brand, promotes natural beauty through Ecocert-certified products formulated with ingredients from Afro-Caribbean biodiversity to meet the needs of curly hair. It all started with Fetia, the founder, who was looking for organic products suitable for black and mixed-race skin. Not finding what she wanted on the hair care market, she shared her advice on a blog in 2009. Two years later, strengthened by her discussions on black beauty, Fetia decided to create her own range of products for all types of curls. Since 2011, Noireônaturel has been committed to promoting natural beauty with healthy products suitable for all natural hair types.